Case study · Event
PCB Club Card
The PCB Club Card is a Panama City Beach spring break party pass that gets college students into nightly events, drink specials and local discounts. Its buyers are students comparing options on their phones. Axiom built a bold, high-energy site that explains the card, sells it and keeps students coming back.
The hero, live
Motion that sells it
The video hero we built for PCB Club Card, on desktop and mobile. Mobile gets its own vertical cut.
Built from scratch
A new site, start to finish
There was no previous site to replace. Axiom designed and built this one from the ground up.
Problem → solution
Selling a spring break party pass to college students, on their phones
The problem · 01
Too many tiers, not enough clarity
Event passes often come in several levels, and buyers get stuck when they can't tell what each one includes. Confused buyers stall or buy the wrong pass and end up unhappy.
The solution
A side-by-side card comparison
The Get My Card page lays out the Ultimate, Platinum and Fred's cards side by side, with each one's price, what's included and the total value listed on the page. A short headline, 'Choose your card. Own your week.', frames the decision.
The problem · 02
Events sell tickets in many places
Spring break events are spread across different clubs and dates, and students hear about them in scattered social posts. It's hard for them to see the whole lineup and know where to buy.
The solution
An event lineup with ticket links
Axiom built an events section powered by its own event listings, showing each party's flyer. Students tap an image for the details and to buy tickets through the linked ticketing page, and featured events also appear on the homepage.
The problem · 03
The card's value goes beyond parties
A party pass is easier to sell when buyers see savings they'll use all week. Partner discounts listed in a block of fine print don't do that job.
The solution
A visual discounts directory
The Local Discounts page shows each partner as a card with its logo and the specific deal, from pizza and BBQ to scooter and golf cart rentals. A Get Your Club Card button sits right below the list.
The problem · 04
Students need help choosing where to go
First-time spring breakers don't know the local clubs. Without guidance they miss the venues the card works best at, and the business misses a chance to show up in their searches.
The solution
Guides to the partner clubs
The Party Locations page gives each partner club its own section with address, phone, a photo collage and a write-up of what makes it worth a visit, each ending with a Get My Club Card button. The detailed, location-specific copy also helps the site come up in spring break searches.
The problem · 05
Visitors leave without buying
Most people who visit an event site don't buy on their first visit. Without a way to stay in touch, that interest is gone when they close the tab.
The solution
A win-a-trip contest form
Axiom built a Spring Break Trip Contest entry form that collects name, email, phone, school and graduation year, how the entrant heard about the card, and an opt-in for marketing messages. It also asks whether they'd like to be a campus ambassador, which helps recruit students to spread the word.
The problem · 06
The audience lives on mobile
College students plan their trips on their phones. A site that's slow or awkward on a small screen loses them in seconds.
The solution
A mobile-first layout with clear actions
On a phone, the site leads with the 'Save cash. Send it hard.' headline and a big Grab Your Card Now button, then a tap-ready Win a Trip banner and short, stacked benefit sections. Analytics and ad tracking are in place so the owners can see what's working.
Your business
Same problem? Same fix.
If you sell event passes, festival tickets, tours or memberships to a young, mobile audience, your site has to explain the offer fast and make buying easy. Axiom can build you tier comparisons, event listings, partner directories and lead capture that keep your audience coming back.
Under the hood
Your turn
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