Case study · Nonprofit
Santa's Village Christmas Drive
Santa's Village Christmas Drive started out as Project Christmas and collects gifts and donations every year for families across Horry County. A drive like this serves two groups at once, neighbors who want to give and families who need help, and both show up in a hurry once the season starts. Axiom built a WordPress site that gives each of them a clear path.
The hero, live
Motion that sells it
The video hero we built for Santa's Village Christmas Drive, on desktop and mobile. On phones the same video fills the screen.
Built from scratch
A new site, start to finish
There was no previous site to replace. Axiom designed and built this one from the ground up.
Problem → solution
A Christmas drive that runs on its website from November to Christmas Eve
The problem · 01
People want to help but don't know how
Holiday drives get a wave of goodwill every November, and much of it turns into questions. Do they want toys or cash? Where do I take a gift? Can I adopt a child? When the answers live in Facebook posts, some of that goodwill never becomes a gift.
The solution
Four clear ways to give, right on the homepage
Axiom laid out a 'How to Help' section that puts every option side by side: buy a gift for a drop box, adopt an angel, donate online, or get involved. Each card has a short explanation and a button that goes straight to the right page.
The problem · 02
Donors want to see the drive is real
People give more readily to a cause they can picture. A plain page of text can't show the trailers full of gifts or the volunteers behind them.
The solution
A video and impact counters up front
Right under the hero, a short promo video sits in an Italian-flag band. Below it, four counters show years of service, families helped, gifts delivered and drop-off locations. Visitors get a sense of how far the drive reaches before they scroll any further.
The problem · 03
Cash donations meant checks and envelopes
Small charities often rely on cash jars and mailed checks. That works for neighbors who walk past the jar, but it shuts out anyone who would rather give from their phone in a minute.
The solution
An online donation form with one-tap amounts
Axiom set up a GiveWP donation form with preset amounts, a custom amount, an option to give anonymously and secure card checkout through Stripe. A donor dashboard lets returning donors look up their past gifts.
The problem · 04
Families sign up in more than one place
Every Christmas drive runs into the same problem. Families apply with several organizations, the lists overlap, and volunteers spend hours sorting paper forms and phone messages.
The solution
A wish-list application that sets expectations
The Request Help page explains the rules up front, including the cross-check with other nonprofits, and asks families to agree before they apply. The form then collects parent contact details and each child's information and wish list in one place, so the team starts from complete applications.
The problem · 05
Event dates get lost in the feed
Santa visits and gift-trailer drives happen on set days at set stores. When those dates only go up on social media, they're buried within a day.
The solution
A real events calendar
Axiom added an events calendar that lists each upcoming appearance with its date, time, location and a photo. Visitors can subscribe so the dates show up in their own calendar.
The problem · 06
Every year's work disappears after Christmas
A drive's best proof is the photos from past years, but they usually end up scattered across phones and old posts.
The solution
Photo galleries for every season
The site keeps a gallery for each year, going back to the Project Christmas days. New donors can see the drive at work, and longtime volunteers can find their own photos.
Your business
Same problem? Same fix.
If you run a toy drive, food drive, angel tree or any seasonal charity, Axiom can build you a site that brings in donations and gives the families you serve a clear way to ask for help. We'll set it up so your volunteers can keep it current every season.
Under the hood
Your turn
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