Case study · Adult entertainment venue
Thee DollHouse
★ Club of the Year 2026
Thee DollHouse in Myrtle Beach was named Club of the Year 2026. A venue at that level sells VIP packages, bottle service, cigars, food and themed nights, and guests make those choices both before they arrive and once they're inside. Axiom built the website and a set of in-venue tablet apps to handle both.
The hero, live
Motion that sells it
The video hero we built for Thee DollHouse, on desktop and mobile. Mobile gets its own vertical cut.
Before & after
Drag to compare
Left: the site before the rebuild (archived September 2020). Right: the site today.
Before image: Internet Archive Wayback Machine capture.
Problem → solution
Club of the Year, with menus and VIP booking to match
The problem · 01
Guests couldn't see the VIP options
At a lot of nightlife venues, VIP pricing is something you ask about at the door. Groups planning a bachelor party or a birthday want to know what's included and what it costs before they commit.
The solution
A clear VIP menu on the website
Axiom built a VIP menu right into the site, with champagne rooms, the luxury Jacuzzi suite and liquor packages laid out as cards with times, prices and bottle choices. Guests can plan the night from their phones, and the staff can update packages in WordPress.
The problem · 02
Party requests came in without details
Phone calls and social messages are a hard way to book a VIP party. Details get lost, follow-ups slip, and some groups never hear back.
The solution
A private booking request form
A Book Your Party form collects the guest's name, email, type of party and plans for the night, and sends it to the VIP booking team. Guests know when to expect a reply, and the club gets every request in one place.
The problem · 03
Printed menus wear out fast
Paper menus in a busy club get stained, go out of date and run short on a big night. Reprinting every time a price or a special changes is slow and costly.
The solution
Touchscreen menu kiosks
Axiom built a tablet kiosk app that guests tap to browse packages, VIP menus, the cigar lounge, dining, specials and upcoming events. Each section opens to its own menus, such as dining with sandwiches, breakfast and a late-night menu, and the content can change without reprinting anything.
The problem · 04
Bottle service needed its own pitch
High-dollar packages sell better when they're presented well. A laminated list on the table doesn't do the job.
The solution
A themed VIP Terminal
For the VIP areas, Axiom built the VIP Terminal, an airline-themed tablet menu that lists packages like a departure board. Guests tap a board to see the packages, VIP time and bottles, with a clear note to see a flight attendant to reserve. It resets itself when no one is using it.
The problem · 05
Cigar guests had to flag someone down
In a cigar lounge, guests want to know what's in the humidor and what it costs, and staff can't stand at every table to read the list aloud.
The solution
A humidor browser with a help button
The Cigar Lounge app lists the large and small humidors with each cigar's size and price, promotes the next event with a live countdown, and has a Request Help button so guests can call an attendant without leaving their seat.
The problem · 06
Events got lost in the social feed
Fight nights, themed parties and weekly specials drive traffic, but a social post scrolls away in a day and is hard to find later.
The solution
An events section the staff can update
The homepage has a What's Happening section with special and weekly events shown as posters with dates. Staff can swap events in and out in WordPress, so guests always land on what's coming up next.
Your business
Same problem? Same fix.
If you run a nightclub, lounge, cigar bar, restaurant or any venue with a menu that changes and VIP packages to sell, Axiom can build the same mix for you: a site that books the night and tablet apps that sell once guests are inside.
Under the hood
More screens
Across the whole platform
Your turn
Want results like Thee DollHouse?
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